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Wendy Day | Helping you succeed in the music business⦠- Music
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Apple Music’s Per Stream Payment By, Bob Lefsetz | Wendy Day
"Apple’s coziness with musicians, which it facilitates in part by paying a higher royalty rate per stream than Spotify, has always been crucial to its brand" From: "Why Zane Lowe and Apple Music are betting on live radio in an on-demand era" "Los Angeles Times": https://shorturl.at/C1kEJ Makes me crazy when the mainstream media gets it…
Self Promotion | Wendy Day
By Bob Lefsetz I want to hear about it from someone else. If you need to tell me how big you are, send me your reviews, then you can't be that big or great to begin with. I know, this sounds just the opposite of today's overwhelming world with a million messages and a fight…
Reach. By, Bob Lefsetz | Wendy Day
Don't confuse consumption with reach. In other words, today's metrics, which are really yesterday's metrics, don't give an accurate picture of what is happening in the landscape, they don't indicate how big an act is, rather how many times one person listened to one song. Think about that. In the pre-internet days of scarcity it…
Creativity Is Everything (By, Bob Lefsetz) | Wendy Day
And you've got to be everywhere. The reason influencers are such is because of their creativity. There's a spark, a je ne sais quoi in their posts that attracts fans, who spread the word to other fans. It all comes down to inspiration. And that inspiration is too often lacking in music marketing. Making the…
Reaching Mass. By, Bob Lefsetz | Wendy Day
You don't do it through publicity, you do it through the work. In the old days, print publicity was the introduction, now there's so much in the pipeline that even if it's seen, it's not acted upon, and that is the ultimate goal, consumption of the music, that's where a career begins. You're best getting…
Spotify’s Loud & Clear | Wendy Day
By, Joe Cat (@JoeCattt) This is an analysis of Spotify’s most recent Loud & Clear Annual Music Economics Report released on March 18, 2024, which can be found at https://loudandclear.byspotify.com/ Spotify's "Loud & Clear" announcement, while seemingly a step towards greater transparency, raises questions about the actual benefits to the broader artist community and the…
Author’s Equity | Wendy Day
By, Bob Lefsetz "A New Publisher Promises Authors ‘the Lion’s Share of the Profit’ - Authors Equity is tiny but has big industry names behind it. Its founders hope their profit-sharing approach and experience will entice authors." Free link: https://shorturl.at/cfwHK Musical artists don't know how good they have it. After all, they could be AUTHORS!…
Label Layoffs | Wendy Day
By, Bob Lefsetz They used to do this when times were bad, but never when times were good. Hell, the three major label groups all keep trumpeting their results, how great they are, then again Bill Ackman has a big position in Universal, which proves the point, it's all about the stock price baby, the…
The Game. By Bob Lefsetz | Wendy Day
PUBLICITY There must be a story, that first and foremost intrigues the writer who believes it will intrigue the reader, otherwise the effort is worthless. Many publicity people will take your money and they'll send out mailings to people like me who will instantly delete them. If all you want is a listing that your…
Don’t Boast. By, Bob Lefsetz | Wendy Day
If you're telling me how great you are, how you did this or that, what you own, where you've been...my eyes start to roll into the back of my head. That's how you tell someone is an amateur, if they don't stop telling you how great they are. You'll know this if you ever encounter…
Fox News Scandal. By, Bob Lefsetz | Wendy Day
This is what happens when you tell people what they want to hear. And it doesn't only happen in politics. Music is one of the worst offenders. It's built on the premise that anyone can be a star, when this is patently untrue. That's what people want. Optimism. They don't want to learn that it's…
Lucian’s Letter. By, Bob Lefsetz | Wendy Day
"Sir Lucian Grainge: Music Needs a New Streaming Payout Model... And We're Working On It": https://bit.ly/3iJw91m The model changed. Used to be the major labels controlled distribution and exploitation. It was essentially a closed ecosystem. You needed major distribution or you couldn't get paid, even if the retailer sold your records. And the majors had…
10 Things To Do BEFORE Releasing Music Into The Marketplace (Even For Free) | Wendy Day
By, Wendy Day (video explanation at https://youtu.be/ZXDDRI5zEIM) Have a contractual agreement with the producer who made the beat for your songs. Not only do you need a split sheet, but you need a contract that allows you the right to license the track and explains how and where you plan to use it. The price…
Competition. By, Bob Lefsetz | Wendy Day
There is none. Huh? What I mean is music is no longer a zero-sum game. Used to be if someone else got attention, you couldn't. You were always struggling, swimming against the tide, believing someone else had your job, and that is no longer true. Forget number one. There is a game in the Top…
WE ARE HIRING! Rap/Hip Hop Music Marketing | Wendy Day
We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in…
Instructions | Wendy Day
By, Bob Lefsetz DON'T BOTHER TRYING TO CHANGE SOMEBODY'S MIND Read this article: "Where Facts Were No Match for Fear - Civic boosters in central Montana hoped for some federal money to promote tourism. A disinformation campaign got in the way." https://nyti.ms/3BgNuSe Then you'll know it's hopeless trying to convince people of the truth if…
Streaming Statistics | Wendy Day
By, Bob Lefsetz HITS ARE GETTING SMALLER There's an article by Anne Steele in today's "Wall Street Journal" about the lack of new tracks in the hit parade. "The Song of the Summer Could Be Harry Styles, Jack Harlow, or Even Something From 2020 - The popularity of older songs, due to nostalgic listeners or…
The Playlist Fallacy | Wendy Day
By Bob Lefsetz (Editorial comment: The 12th paragraph is where the jewels begin… ~Wendy Day) You may or may not be aware of the CMA announcement yesterday. The bottom line, streaming works fine. Needless to say, the songwriters, the indies, are up in arms. So, what is the CMA? It's the U.K. Competition and Markets…
The Core | Wendy Day
By, Bob Lefsetz It's all about your core audience. I know you've heard this a zillion times, all that stuff about a thousand true fans, but that's not what I'm talking about here. Sure, first and foremost you need a fan base, but once you have one, IGNORE THE EXTERNAL, IT'S A WASTE OF TIME!…
The Decline of New Music | Wendy Day
By, Bob Lefsetz This story has been buzzing for months, but I point you to a recent article on the decline of new music in the United States: "It's Official: New Music Is Shrinking In Popularity In The United States": https://bit.ly/3uZw9gv Is new music not as good? I'd argue that case, but that is not…
Recordings VS Careers. By Bob Lefsetz | Wendy Day
Have you seen this video? "We tracked what happens after TikTok songs go viral": https://bit.ly/3Q8HZhk Unfortunately it conflates monthly listeners with streams, and the difference is important. The bottom line is if you want to make money it's the total number of streams, not the total number of monthly listeners. Each listener is unique, but…
We Are Hiring! Rap/Hip Hop Music Marketing | Wendy Day
We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap Marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in…
Today’s Fandom. By Bob Lefsetz | Wendy Day
Is not yesterday's fandom. Every other day I have people attacking me for what I said about Taylor Swift's performance at the Grammys over a decade ago. When I research further, I find that most of these people were barely born when this happened. But they need to defend their hero. But Taylor Swift was…