And you've got to be everywhere. The reason influencers are such is because of their creativity. There's a spark, a je ne sais quoi in their posts that attracts fans, who spread the word to other fans. It all comes down to inspiration. And that inspiration is too often lacking in music marketing. Making the…

Wendy Day | Helping you succeed in the music businessâ¦

08.07.2024

Reach. By, Bob Lefsetz | Wendy Day

Don't confuse consumption with reach. In other words, today's metrics, which are really yesterday's metrics, don't give an accurate picture of what is happening in the landscape, they don't indicate how big an act is, rather how many times one person listened to one song. Think about that. In the pre-internet days of scarcity it…

Wendy Day | Helping you succeed in the music businessâ¦

11.08.2024

Self Promotion | Wendy Day

By Bob Lefsetz I want to hear about it from someone else. If you need to tell me how big you are, send me your reviews, then you can't be that big or great to begin with. I know, this sounds just the opposite of today's overwhelming world with a million messages and a fight…

Wendy Day | Helping you succeed in the music businessâ¦

17.01.2025

Apple Music’s Per Stream Payment By, Bob Lefsetz | Wendy Day

"Apple’s coziness with musicians, which it facilitates in part by paying a higher royalty rate per stream than Spotify, has always been crucial to its brand" From: "Why Zane Lowe and Apple Music are betting on live radio in an on-demand era" "Los Angeles Times": https://shorturl.at/C1kEJ Makes me crazy when the mainstream media gets it…

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Wendy Day | Helping you succeed in the music businessâ¦

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Creativity Is Everything (By, Bob Lefsetz) | Wendy Day

Reach. By, Bob Lefsetz | Wendy Day

Self Promotion | Wendy Day

Apple Music’s Per Stream Payment By, Bob Lefsetz | Wendy Day

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Wendy Day | Helping you succeed in the music businessâ¦

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