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1. “What Is Social Media? A Comprehensive Guide to Understanding Social Media” – Forbes, June 2020 2. “7 Types of Social Media and How Each Can Benefit Your Business” – Entrepreneur, June 2020 3. “How Social Media Is Changing the Way We Communicate” – The Guardian, July 2020 4. “The Pros and Cons of Social Media” – The Balance, July 2020 5. “7 Reasons Why Your Business Needs Social Media” – Business News Daily, July 2020 6. “Using Social Media for Crisis Communication” – Harvard Business Review, August 2020 7. “5 Ways Social Media Is Changing Politics” – Harvard Business Review, August 2020 8. “5 Reasons Social Media Is Important For Business” – Investopedia, September 2020 9. “Video: The Power of Social Media” – YouTube, October 2020 10. “How to Use Social Media to Connect With Customers” – Social Media Today, October 2020
Are you looking for ways to leverage AI that go beyond basic text generation? Wondering how to turn mountains of content and notes into actionable insights and marketing materials without spending countless hours reading and analyzing? Unlike ChatGPT or Claude, NotebookLM doesn’t pull from the in
Rebranding a destination is one of the most challenging tasks in hospitality marketing. You're not just changing colors and logos—you're reshaping perceptions, realigning visitor expectations, and potentially disrupting years of established awareness. Many destination marketers struggle to effectively communicate these brand shifts, resulting in confused audiences, wasted resources, and fragmented brand experiences across channels. How do you ensure your rebranding efforts actually resonate with potential visitors? Which platforms drive meaningful engagement with your new brand identity? And how can you measure whether your rebrand is actually working? Today's guest has navigated these challenges with remarkable success. Cristal Rodriguez, Marketing Director