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1. “What Is Social Media? A Comprehensive Guide to Understanding Social Media” – Forbes, June 2020 2. “7 Types of Social Media and How Each Can Benefit Your Business” – Entrepreneur, June 2020 3. “How Social Media Is Changing the Way We Communicate” – The Guardian, July 2020 4. “The Pros and Cons of Social Media” – The Balance, July 2020 5. “7 Reasons Why Your Business Needs Social Media” – Business News Daily, July 2020 6. “Using Social Media for Crisis Communication” – Harvard Business Review, August 2020 7. “5 Ways Social Media Is Changing Politics” – Harvard Business Review, August 2020 8. “5 Reasons Social Media Is Important For Business” – Investopedia, September 2020 9. “Video: The Power of Social Media” – YouTube, October 2020 10. “How to Use Social Media to Connect With Customers” – Social Media Today, October 2020
Are your social media ideas getting lost in translation when it comes to visual execution? You spend hours crafting the perfect strategy, developing messaging that hits all the right notes, but when it comes time to create the actual content, something gets lost along the way. Your posts don't have the visual punch they need to stop the scroll, your carefully planned campaigns fall flat, and you're left wondering why your brilliant ideas aren't converting into the engagement you know they deserve. Sound familiar? You're not alone in this struggle. That's exactly what our guest today is here to help
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Emotional targeting is a science-backed appr
In today's digital landscape, hospitality marketers face an impossible-seeming challenge: create content that stands out in crowded feeds, captures the unique essence of your property, and delivers measurable business results. Many social media managers feel torn between their creative instincts and the pressure to report hard numbers. Should you prioritize beautiful, aspirational content that reflects your brand vision, or focus on what the analytics say will perform best? This tension leaves many hospitality marketers feeling frustrated, wondering if they're truly making an impact or just posting into the void. That's why we're thrilled to welcome LaRhonda Strong to the show
Ever feel like high-quality video content is out of reach unless you have a crew, a studio, and a hefty budget? Wondering how solo creators and small teams are suddenly producing cinematic content without hiring editors, voice actors, or animators? In this article, you’ll learn how to use Google
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your
Social Squib, a boutique digital marketing agency specializing in paid social media for high-end service providers, struggled to deliver the kind of measurable results that set agencies apart. Why? Too many tools that couldn't deliver. Founder Anne Popolizio and social media manager Reyna Pizarro juggled fragmented tools with limited analytics, which made it practically impossible to prove ROI or make strategic recommendations based on solid data. After implementing Agorapulse's comprehensive analytics and content reporting features, Anne and Reyna were able to transform their approach from reactive content creation to strategic analysis. Now, they could identify top-performing content types, adjust strategy