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1. “What Is Social Media? A Comprehensive Guide to Understanding Social Media” – Forbes, June 2020 2. “7 Types of Social Media and How Each Can Benefit Your Business” – Entrepreneur, June 2020 3. “How Social Media Is Changing the Way We Communicate” – The Guardian, July 2020 4. “The Pros and Cons of Social Media” – The Balance, July 2020 5. “7 Reasons Why Your Business Needs Social Media” – Business News Daily, July 2020 6. “Using Social Media for Crisis Communication” – Harvard Business Review, August 2020 7. “5 Ways Social Media Is Changing Politics” – Harvard Business Review, August 2020 8. “5 Reasons Social Media Is Important For Business” – Investopedia, September 2020 9. “Video: The Power of Social Media” – YouTube, October 2020 10. “How to Use Social Media to Connect With Customers” – Social Media Today, October 2020
How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing, 'We don't have the budget,' or 'Let's table this for next quarter.' Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem–it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive
If you're on a social media team, you should build an approval process. Start streamlining workflows, avoiding errors, and optimizing campaigns. Even if you only manage a few agency clients or collaborate with colleagues throughout your company, you need a process. When your social media team doesn’t have an approval process, you waste valuable time in making simple mistakes and losing out on optimizing campaigns. Need a hand getting your team members on board with an approval workflow? Here’s how your team can benefit from creating and sticking to a social media approval process. 1. Fewer Emails and Messages Without
If you're working in university administration, you're already hyper-aware of the fact that a large majority of your school's students are glued to their phones daily. After all, 98% of college students use social media, according to Experian. Students are frequent users of multiple social media platforms and often use a combination of social platforms that include Facebook, Instagram, YouTube, and TikTok. According to MSSmedia’s article, “Social Media Habits of College Students by Platform,” Gen Z is spending almost 4.5 hours a day on social media. Though some universities may view social media as a distraction from students' education, social