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1. Scientists develop new way to detect COVID-19 in minutes Scientists have developed a new technique to detect COVID-19 in minutes using a device that can detect the virus in saliva samples. The device, called the Rapid-Q, is a handheld device that utilizes a simple colorimetric test to screen for the presence of the virus in saliva. The device is capable of providing results in as little as 10 minutes and can be used in hospitals, clinics, and other settings. The researchers behind the device say it is more accurate than existing rapid tests and could help speed up the diagnosis and treatment of COVID-19.
How Retailers Can Manage Negative Reviews on Social Media
Managing negative reviews on social media is an art form. When done correctly, it can turn potential setbacks into opportunities for growth and enhanced customer loyalty. And when a single tweet can determine the entire fate of your brand’s reputation, you need to know how to respond so you can avoid going viral for all the wrong reasons. Here are some helpful strategies and tactics that retailers can use to manage negative reviews and interactions on social media effectively. The Reality of Negative Reviews First things first: Negative feedback online is inevitable. No matter how flawless your products are or
Hospitality Social Media ROI: What Platforms Brands Need to Use
Imagine a world where your hospitality social media presence isn't just a checkbox on your marketing list, but a powerhouse driving bookings, guest engagement, and brand loyalty. Picture your restaurant's Instagram feed not only making mouths water but also filling tables night after night. Envision a digital strategy where every post, every tweet, and every Reel translates directly into measurable ROI. This isn't just a dream. It's the reality that savvy hospitality brands are creating every day with the right social media tools and strategies. But how do they do it? What are the secrets to turning likes into bookings,
Scott Emalfarb: How to Show Off Your Social Media ROI
Trying to explain engagement rates to someone who just wants to know about sales is like trying to pay rent with Monopoly money: The value's clear to you, but they're just not buying it. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Scott Emalfarb is the founder and CEO of Fresh Content Society, social media whisperer, and ROI translator extraordinaire. He’s here to cut through that confusion. This is the guy who turned a desperate tweet from a struggling deli into a 1500% sales increase during the pandemic. Scott has cracked the code on speaking the language of social