Full confession: I’ve used the franken “best practice” appeal structure for years. And honestly? It works — especially if you borrow generously from the best of the best appeal writers. I’ve even taught these practices at conferences, on webinars, and through consulting engagements. You probably know the formula: Lead with the beginnings of a story…

Clairification

08.07.2025

The New Rules of Fundraising: Human First, Digital Fast - Clairification

Eight years ago, I wrote an article asking, “Why Aren’t You Doing More On Fundraising?” It felt urgent at the time. Loing back, it was downright gentle. Today, the question isn’t whether your nonprofit should be fundraising on. It’s whether you’re doing it well enough — and fast enough — to keep up with how…

Clairification

10.07.2025

Clairity Click-it: Sandpail Full of Nonprofit Links + Free Resources Be Yours - Clairification

In Ecosystems Come and Go, Seth Godin writes: “We can lament the end of an ecosystem. After all, we worked hard to get here and we counted on it. We’re comfortable with it and we understand it. Or, we can accept that ecosystems come and go, and focus our energy on how the next ecosystem…

Clairification

15.07.2025

Your Online Nonprofit Fundraising Playbook Starts Here - Clairification

In Part 1, we reframed what digital fundraising is really about: not just mastering tools, but learning to connect with heart and humanity — in the places your donors already live: on. Now, it’s time to turn insight into action. Whether you’re launching your first on campaign or refining what you’re already doing, these four…

home›Clairification

Clairification

Startups

Are These Fundraising Appeal Best Practices Holding You Back? - Clairification

The New Rules of Fundraising: Human First, Digital Fast - Clairification

Clairity Click-it: Sandpail Full of Nonprofit Links + Free Resources Be Yours - Clairification

Your Online Nonprofit Fundraising Playbook Starts Here - Clairification

home
›
Clairification