The One Metric That Matters (OMTM) is an important concept in Growth Hacking. In this article we discuss everything you need to know about the OMTM, such as its definition and examples.

Grow with Ward | Growth Hacking Blog

05.05.2023

Step-by-Step: How To Plan & Track Growth Experiments [2023] - Grow with Ward

A proper growth hacking process helps you to run more experiments, get better learnings and get more wins. Learn how to plan, document and keep track of your Growth Experiments including examples Upgrow.

Grow with Ward | Growth Hacking Blog

11.01.2025

ICE Framework: How (NOT) to Score/Prioritize Growth Experiments | Ward van Gasteren

Need to prioritize your growth ideas to find the best one to start with? The ICE Framework might be just what you need. In this article, I’ll break down how it works & why so many growth teams use this method to rank their ideas. Let’s dive in! What is the ICE Framework & how ... Read more

Grow with Ward | Growth Hacking Blog

22.01.2025

Growth Loops: Right for you? + 5 Steps to Design Yours [Template] | Ward van Gasteren

Growth Loops are the secret weapon of top growth teams worldwide. If you’re struggling with plateauing growth or tired of putting too much marketing budget on acquiring new users, this might be a solution! Let’s explore how Growth Loops help you go from diminishing returns to sustainable, scalable growth. What is a Growth Loop? A ... Read more

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Grow with Ward | Growth Hacking Blog

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What is the One Metric That Matters? (+4 steps to find your OMTM)

Step-by-Step: How To Plan & Track Growth Experiments [2023] - Grow with Ward

ICE Framework: How (NOT) to Score/Prioritize Growth Experiments | Ward van Gasteren

Growth Loops: Right for you? + 5 Steps to Design Yours [Template] | Ward van Gasteren

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Grow with Ward | Growth Hacking Blog