The Power of Networking to Drive Innovation
From seamless tech-driven customer experiences to eco-friendly amenities, innovative practices can help hotels to streamline their operations and attract more customers. But to help hospitality and tourism enterprises to leverage innovation to gain competitive advantages, we must first understand how they innovate and the conditions under which such innovation occurs. Rising to this challenge, Prof Mimi Li, Ms Wenqing Xu and Ms Weiwei Liu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with a co-author, offer a fresh perspective on design-driven approaches to innovation in the hospitality sector and reveal the power of social networks to drive innovation in boutique hotels.
