L’Oréal to acquire professional haircare brand Color Wow - Premium Beauty News
L'Oréal said on Monday, June 30, it had signed an agreement to acquire professional haircare brand Color Wow. The French cosmetics giant seeks to tap rapid growth in premium hair products. Founded in 2013 by Gail Federici, Color Wow, based in the US and UK, offers a unique range of products that have gained a loyal and devoted following amongst stylists, media and consumers alike. Color Wow provides a wide range of solutions to solve a variety of hair problems – including frizz-control,...