Yves Rocher expands out of its own retail to land at Shoppers Drug Mart stores - Premium Beauty News
In Canada, Yves Rocher expands out of its own retail to land at Shoppers Drug Mart stores (named Pharmaprix in Quebec) and their respective e-commerce sites. Participating locations will carry a curated assortment of the brand’s offerings including skin, bath, body and hair care products.
This partnership, more than two years in the making, marks a true milestone for Yves Rocher, as it will be the first time the brand offers products outside of its own distribution channels.