Superga Beauty and Cosmogen launch new perfume application options - Premium Beauty News
To meet new expectations regarding fragrances, Superga Beauty, Cosmogen and GBC have combined their expertise to offer new formulation and application options.
The perfume market has taken off since the pandemic, both in terms of volume and value (+21% in 2021, +15% in 2022). This surge came together with a change in consumption patterns, in particular amongst the younger generations. Gen Z considers perfume as a factor of well-being, self-confidence and a personality statement. These new...