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Premium Beauty News

01.04.2025

Beyond TikTok: The case for a multi-platform creator strategy in Beauty - Premium Beauty News

TikTok's US blackout last January - albeit brief - was a wake-up call for brands who have an overreliance on the app, especially those industry leaders on the platform in the beauty space. TikTok has helped influence purchases for must-have beauty products, with tags like #TikTokMadeMeBuyIt responsible for sales reaching new billion-dollar heights - so it's no wonder a potential ban has caused brands to reassess their social strategies. The chaos leading up to the initial ban exposed a...

Premium Beauty News

01.04.2025

Persán acquires Mibelle Group, surpassing one billion euros in revenue - Premium Beauty News

The Swiss retail giant Migros has completed the sale of its subsidiary specializing in personal care and beauty, home care, nutrition, as well as the development of active ingredients for the cosmetics and nutraceutical industries. The Spanish company Persán is taking over all employees and facilities of the Mibelle Group in Switzerland, France, the United Kingdom, the Netherlands, USA and Australia. Not included is the South Korean subsidiary of the Mibelle Group, Gowoonsesang Cosmetics...

Premium Beauty News

01.04.2025

Blissim boosts growth by taking over Glossybox subscribers in Europe - Premium Beauty News

The French leader of beauty boxes, Blissim – formerly known as Birchbox France – grows further in Europe after signing a strategic agreement to enter its rival Glossybox's German, Austrian, Swiss and French markets. To Quentin Reygrobellet, the brand's cofounder, it is a crucial step forward in his efforts to refocus the company's economic model onto product discovery, rather than e-commerce. Fifteen years after it was launched in France as JolieBox, the company specialising in cosmetics...

Premium Beauty News

01.04.2025

Nails: Fiabila shifts into high gear with innovation - Premium Beauty News

Acquired by the Apheon Fund in 2023, the nail polish specialist has made several innovative announcements in recent months. At Cosmoprof Worldwide Bologna, a stunning array of new products was revealed. Historically a technology-driven company, Fiabila is undergoing a transformation to put consumers at the heart of its focus. The 2025 edition of the Cosmoprof trade fair in Bologna, Italy, offered a platform to showcase the progress made. A gel polish that can be applied and removed at...

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