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Semrush Blog
26.06.2025
Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and business relevance.
For companies in the B2B SaaS combining product-led-growth (PLG) with sales-assisted growth is vital for success.
The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization.
The traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and paid marketing