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1. How to Write a Successful Google Ads Text Ad - Search Engine Journal 2. The Ultimate Guide to Google Ads Performance Grading - Wordstream 3. The Complete Guide to Google Ads for Beginners - Search Engine Land 4. Google Ads: A Comprehensive Guide to Starting and Managing a Campaign - Moz 5. 7 Common Mistakes to Avoid When Setting Up a Google Ads Campaign - Hootsuite 6. 5 Strategies to Get the Most Out of Your Google Ads Budget - Inc. 7. How to Optimize Your Google Ads Campaign for Maximum Performance - Wordstream 8. How to Structure Google Ads Campaigns for Success - Search Engine Journal 9. What's New in Google Ads – April 2020 Update - Wordstream 10. How to Use Google Ads to Reach Your Target Audience - Social Media Today
Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, "We're conducting a small experiment testing different ad configurations" in regards to this test being spotted.
Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, "Allow Shopping ads on searches that mention excluded brands."