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1. How to Write a Successful Google Ads Text Ad - Search Engine Journal 2. The Ultimate Guide to Google Ads Performance Grading - Wordstream 3. The Complete Guide to Google Ads for Beginners - Search Engine Land 4. Google Ads: A Comprehensive Guide to Starting and Managing a Campaign - Moz 5. 7 Common Mistakes to Avoid When Setting Up a Google Ads Campaign - Hootsuite 6. 5 Strategies to Get the Most Out of Your Google Ads Budget - Inc. 7. How to Optimize Your Google Ads Campaign for Maximum Performance - Wordstream 8. How to Structure Google Ads Campaigns for Success - Search Engine Journal 9. What's New in Google Ads – April 2020 Update - Wordstream 10. How to Use Google Ads to Reach Your Target Audience - Social Media Today
Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search quality raters guideline were updated. Google Ads launched a ton of new PMax features. Google says spammers encourage you to waste your time disavowing links. Google Ads to drop certification for some advertisers. Bing is testing a new local pack design. Plus, I posted my weekly SEO video recap...
Google announced a number of new Google Ads Performance Max features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.
Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google's Ginny Marvin clarified this the other day in an email to Navah Hopkins.
Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.