1. How to Write a Successful Google Ads Text Ad - Search Engine Journal 2. The Ultimate Guide to Google Ads Performance Grading - Wordstream 3. The Complete Guide to Google Ads for Beginners - Search Engine Land 4. Google Ads: A Comprehensive Guide to Starting and Managing a Campaign - Moz 5. 7 Common Mistakes to Avoid When Setting Up a Google Ads Campaign - Hootsuite 6. 5 Strategies to Get the Most Out of Your Google Ads Budget - Inc. 7. How to Optimize Your Google Ads Campaign for Maximum Performance - Wordstream 8. How to Structure Google Ads Campaigns for Success - Search Engine Journal 9. What's New in Google Ads – April 2020 Update - Wordstream 10. How to Use Google Ads to Reach Your Target Audience - Social Media Today
Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen.
Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI powered conversational tools to create ads is going into a true expanded beta test and Google also said automatically created assets will start using generative AI.