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Marriott Expands Footprint in France with 10 Additions Anticipated by the End of 2025
Marriott International, Inc., announced its plans to expand its portfolio in France with the expected addition of 10 properties with over 1,000 rooms by the end of 2025. The anticipated openings will further strengthen the company’s footprint in France, where it currently has a portfolio of 69 properties with over 12,000 rooms across 16 brands and 29 cities, including Paris, Nice, Cannes, Lyon, Strasbourg, Marseille, Reims, Lille, Bordeaux and Toulouse.
Radisson Collection launches “Taste of Heritage”, a Radisson Collection Gastronomy Series
Radisson Collection launches “Taste of Heritage”, a Radisson Collection Gastronomy Series Reflecting the Radisson Collection brand ethos of connecting guests to authentic local experiences, last June the brand proudly launched the "Taste of Heritage" Gastronomy Series, a collection of gastronomic travel guides and videos exploring the culinary traditions and neighborhoods around Radisson Collection hotels located in international dining destinations. Throughout 2024, the series will showcase the rich gastronomic heritage of six culinary hotspot destinations around the world: Milan, Rome, Bilbao, Tsinandali, Srinagar, and Lyon.
Maximizing Share of Voice and Prioritizing Direct Bookings: A Strategic Guide for Hotels | By Carri Lyons
Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors. This metric, (calculated by dividing your brand’s mentions by the total mentions in the market and multiplying by 100), offers insights into your brand’s positioning. By understanding the factors that shape the traveler’s path to purchase, hotels can refine their marketing strategies, increase direct bookings, and reduce dependency on third-party platforms.