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Lyon news, articles and videos from The NY Times, including information on games, scores, updates, and more.
Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors. This metric, (calculated by dividing your brand’s mentions by the total mentions in the market and multiplying by 100), offers insights into your brand’s positioning. By understanding the factors that shape the traveler’s path to purchase, hotels can refine their marketing strategies, increase direct bookings, and reduce dependency on third-party platforms.
The France luxury travel market is projected to reach $53.6 billion by 2030, driven by rising demand for adventure, cultural experiences, and personalized travel.
Covivio acquires Iberostar Waves Las Dalias on Tenerife from Starwood Capital, Tipberry acquires Mount Juliet Estate in Ireland from Tetrarch, Quinta do Lago owners acquire Conrad Algarve in Portugal from ECS, Apex Hotels acquires DoubleTree by Hilton Dunblane Hydro in Scotland, Atalante Hotels acquires two Ibis hotels in France from AccorInvest, Invesco acquires Cloud One Hotel Gdańsk in Poland from Granaria Development, Therme Group acquires Hotel Victory Therme Erding in Germany, Private investor acquires Hyde Park Boutique Hotel in London, UMB Group acquires MEININGER Hotel Amsterdam City West, L&R Properties acquires Holiday Inn Express Folkestone from Stellar AM, Extendam and Sohoma acquire Best Western Hotel in Lyon, France, Alpha Real Trust acquires Travelodge Liverpool John Lennon Airport Hotel, Square Groupe acquires Ibis Styles Paris Crimée La Villette in Paris.
Explore turbulence data from Europe’s airports, including Turin and Milan. Investigate the hidden risks and safety challenges affecting air travel across the continent.