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1. Starbucks Launches ‘Cocoa Cloud’ Milk Foam Starbucks has added a new twist to its espresso-based beverages with the launch of “Cocoa Cloud” milk foam. According to the coffee chain’s website, the new addition is a “rich and creamy mix of cloud-like foam and cocoa powder.” The foam is made with Starbucks’ signature espresso blend, note, and cocoa powder, and is a new twist on the coffee chain’s classic espresso-based drinks. The Cocoa Cloud milk foam is now available at participating Starbucks stores in the United States and Canada. 2. Starbucks to Offer New Vegan Options Starbucks is expanding its vegan options with the launch of two new plant-based drinks and food items. The coffee chain announced the news on its website, revealing that it will be adding a vegan almond milk latte, vegan raspberry oat bar, and vegan avocado spread to its menu. The almond milk latte is made with almond milk and espresso, while the raspberry oat bar is made with rolled oats, raspberries, and almond butter. The vegan avocado spread is made with mashed avocado, lemon juice, extra virgin olive
Starbucks has gone totally fruity this summer, starting the season with strawberries before setting them aside for mangoes as the star ingredient on the menu. While the limited-edition Frappuccinos are currently stealing the limelight, diehard fans will be seeking out a more understated new beverage called the Mango Au Lait, which focuses on simplicity to…
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At Cult Branding, we don’t chase trends—we decode human behavior. We seek out how people really connect with brands—how they form communities, foster shared identity, and create meaning. So when Google used AI to analyze over 4,700 of YouTube’s top-performing ads, I paid close attention. Their findings reinforce what we’ve been saying for two decades: the future of marketing belongs to brands that empower storytelling, forge emotional resonance, and meet people inside their lived culture. Here are the three biggest takeaways — and how you can apply them to build a cult brand in the age of digital noise. Tell Multiformat, Human-Centered Stories In a fragmented media landscape, format no longer defines value—emotional resonance does. Volvo didn’t just launch its new EX90 electric vehicle—they gave it a soul. First, a four-minute cinematic story made the car the protagonist. Then, the car told its own version in a 60-second spot. They followed with a 15-second audio-first piece to glue it all together. The result?📈 +250% search lift❤️ +95% brand consideration💰 $80 million in earned media This is not just ad optimization—it’s emotional architecture. Brands like Apple, Starbucks, and Activision joined Volvo in using multiple narrative formats to reach audiences where they […]