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1. Starbucks Launches ‘Cocoa Cloud’ Milk Foam Starbucks has added a new twist to its espresso-based beverages with the launch of “Cocoa Cloud” milk foam. According to the coffee chain’s website, the new addition is a “rich and creamy mix of cloud-like foam and cocoa powder.” The foam is made with Starbucks’ signature espresso blend, note, and cocoa powder, and is a new twist on the coffee chain’s classic espresso-based drinks. The Cocoa Cloud milk foam is now available at participating Starbucks stores in the United States and Canada. 2. Starbucks to Offer New Vegan Options Starbucks is expanding its vegan options with the launch of two new plant-based drinks and food items. The coffee chain announced the news on its website, revealing that it will be adding a vegan almond milk latte, vegan raspberry oat bar, and vegan avocado spread to its menu. The almond milk latte is made with almond milk and espresso, while the raspberry oat bar is made with rolled oats, raspberries, and almond butter. The vegan avocado spread is made with mashed avocado, lemon juice, extra virgin olive

The Promise of Brand - cultbranding.com

In today’s competitive market, brand loyalty isn’t just a luxury—it’s a promise that fuels sustainable growth. CEOs, it’s time to harness this power and turn your customers into passionate advocates.  Here’s how: Creating emotional connections is essential. Apple’s loyal fanbase isn’t just about technology; it’s about a lifestyle. When customers feel emotionally invested, they stick around and spread the word. Another critical element in transitioning from emotional connections is outstanding customer service. Exceptional customer service builds trust and loyalty. Amazon’s customer-centric approach, hassle-free returns, and round-the-clock support transform first-time buyers into lifelong customers. By prioritizing customer satisfaction, you forge lasting relationships. Moreover, regular engagement keeps your brand alive in customers’ minds. Wendy’s witty social media presence exemplifies how interaction fosters a loyal community. You strengthen their connection to your brand by consistently engaging with your audience. Personalization is key to making customers feel special. Netflix’s personalized content recommendations enhance user experience, creating a deeper bond with the brand. Tailoring experiences to individual preferences reinforces loyalty. Delivering consistent value is also fundamental. Starbucks’ reliable quality and experience at every location build trust. Customers return because they know they can count on your brand to meet their needs. Reward programs incentivize repeat […]