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Discover Latest #Starbucks News, Articles and Videos with Contenting
1. Starbucks Launches ‘Cocoa Cloud’ Milk Foam Starbucks has added a new twist to its espresso-based beverages with the launch of “Cocoa Cloud” milk foam. According to the coffee chain’s website, the new addition is a “rich and creamy mix of cloud-like foam and cocoa powder.” The foam is made with Starbucks’ signature espresso blend, note, and cocoa powder, and is a new twist on the coffee chain’s classic espresso-based drinks. The Cocoa Cloud milk foam is now available at participating Starbucks stores in the United States and Canada. 2. Starbucks to Offer New Vegan Options Starbucks is expanding its vegan options with the launch of two new plant-based drinks and food items. The coffee chain announced the news on its website, revealing that it will be adding a vegan almond milk latte, vegan raspberry oat bar, and vegan avocado spread to its menu. The almond milk latte is made with almond milk and espresso, while the raspberry oat bar is made with rolled oats, raspberries, and almond butter. The vegan avocado spread is made with mashed avocado, lemon juice, extra virgin olive
Starbucks US creative abandons WPP for Anomaly - More About Advertising
The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP finds itself in the embarrassing position of being supplanted on the Starbucks US creative account just months after seeming to win all the coffee giant's agency business. Stagwell's Anomaly, which participated in the original pitch,
Barclays creative to move from long-serving BBH - More About Advertising
Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy's Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they'd really started. Now Barclays, 23 years at BBH in London in one guise or another, is reviewing and BBH has reportedly decided not
The Transformative Power of Cult Branding for CEOs - cultbranding.com
In today’s hyper-competitive marketplace, CEOs face a confluence of challenges: Rapid digital transformation, economic volatility, and ever-evolving customer expectations. Traditional branding efforts focused on visibility and reach are no longer sufficient in such an environment. CEOs must adopt strategies that forge deep emotional connections to build enduring brands—enter Cult Branding. Cult Branding isn’t just a marketing buzzword; it’s a transformative approach to building passionate communities of customers and employees. Rooted in psychology and sociology, Cult Branding taps into universal human desires for belonging, identity, and purpose. The results? Increased customer loyalty, higher retention, and a resilient brand that can weather any storm. Why Emotional Connections Matter According to Harvard Business Review, emotionally connected customers have a 306% higher lifetime value and are 52% more valuable than merely satisfied customers. Loyalty, it turns out, isn’t born from satisfaction alone. It thrives on a brand’s ability to make its customers feel seen, understood, and connected. For CEOs, this insight underscores the importance of aligning their brand’s purpose with the emotional needs of their customers. Starbucks’ Rewards Program is a prime example: it fosters a sense of belonging and exclusivity among its members, who spend an average of 15% more per transaction. Emotional […]