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StoryStream Unveils new AI-Powered Video Commerce Solutions Including Stories, Shoppable Video, and Live Commerce - Ad Tech Daily
LONDON — StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, today announced the launch of its new AI-powered video commerce platform, designed to revolutionise how brands engage customers online. The new solution empowers eCommerce brands and retailers with immersive storytelling, shoppable videos, and live commerce, creating more personalised and dynamic shopping experiences […]
Google Shopping Refinements With Product Ratings
Google Search is now sometimes showing the ability to filter products in its search results by product rating. I am not sure if this is new or not, but I cannot replicate this but some are seeing the product rating filter/refinement option when searching.
Video: Google Ranking Volatility, Site Reputation Abuse, AI Overviews 2.0, Yahoo Search AI & More
We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini 2.0 can go insanely deep. Google launched a new labs experiment named Ask for me. Google Search is testing jobs at similar employers but it is weird. Google said SEOs can spot made for search engine content. Google Search Console now reports performance reports in 30 minute intervals. Google explained why there are only 100 negative keywords for PMax exclusions. Google said demographic exclusions will apply to shopping campaigns in PMax...
Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax
Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.
Vietnam’s E-Commerce Shines In 2024 – OpEd – Eurasia Review
Vietnam's e-commerce jumped significantly in 2024, driven by the growing habit of online shopping, which boosted livestreaming and attracted new players to the industry. Vietnam’s e-commerce boomed in 2024 with sales of the four biggest platforms – Shopee, Lazada, TikTok Shop and Tiki – growing by a record of 40 percent to US$13.8 billion, the...
Case Study: Publix - "Where Shopping is a Pleasure" Meets "Where Working is a Pleasure" - cultbranding.com
Publix has long been a household name in the southeastern United States, synonymous with quality service, fresh products, and community engagement. Their tagline, “Where Shopping is a Pleasure,” resonates deeply with customers, promising more than just a grocery run—it promises an experience. But what many might overlook is how this philosophy extends inward, making Publix not only a pleasure for shoppers but also for employees. By fostering an internal culture of care, Publix exemplifies how the principles of Cult Branding can transform a company into a beloved institution. The Intersection of Customers and Employees At the heart of Cult Branding lies the principle that an authentic and emotional connection with customers stems from the internal alignment of a brand’s values. Publix achieves this alignment by recognizing that happy, engaged employees are the cornerstone of exceptional customer experiences. Here’s how they do it: 1. Empowering Employees as Brand Ambassadors Publix doesn’t just hire employees; they cultivate brand ambassadors who embody their core values. Through comprehensive training programs and a culture of empowerment, Publix equips its team members with the skills and confidence to deliver on their brand promise. Employees are encouraged to take ownership of their roles, which translates to genuinely […]