Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I've seen it in the wild.
In our ongoing conversation about identifying existing and emerging Cult Brands, it’s impossible to ignore the giant in the room: Amazon. Founded in 1994 as an online bookstore, Amazon quickly became the world’s largest retailer. Since then they have expanded exponentially in many directions. Amazon Prime was launched in 2005, changing the way Americans thought about online shopping and delivery charges. Subsequent other brand extensions include streaming video, grocery, pharmacy, and health care services, and most recently, a newer, better web browser. But are they a Cult Brand? Are people passionate about Amazon, or are they just so omnipresent that shoppers choose them out of habit? 89% of Americans report they will buy from Amazon before any other e-commerce site; is this love? Is Amazon a Cult Brand? The Signs That Make Us Say Yes Named for all-powerful, ever-conquering warriors, Amazon has positioned itself to capture a dominant place in the world of business and in the public’s imagination. Key to achieving Cult Brand status is conveying a story that the public can understand and identify with. Amazon chose the narrative that they’re unstoppable in every field – and they then set out to make this true. From a branding […]
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This ad is so clever! We love how it uses technology and humor to create a unique selling proposition for the brand. By placing fitness trackers on their free-range chickens and printing their step counts on the eggs, Honest Eggs Co. is not only promoting transparency but also engaging with consumers who are conscious of the environmental impact of their shopping habits. The use of humor in the product name “FitChix” and the campaign slogan “chooks on the move” adds a playful element that resonates with consumers and makes them remember the brand. Want help finding innovative and creative ways to showcase your unique selling propositions and engage with your target audience? Reply here and tell us your big idea.