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That Dove is putting a stake in the ground on this issue makes sense for the beauty behemoth, according to agency execs, who said they see the move as akin to the brand’s stand against photoshopping its advertising.
John Mueller from Google said that ranking well in the Google Shopping or Google Image vertical boxes does not impact your ranking in the core web results. He said, "I can't imagine that they'd be connected" when asked about how ranking well in the Merchant Center results can impact the web results.