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Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax
Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.
BETC brings welcome storytelling to moribund EV sector - More About Advertising
Who'd a thought it - an engaging EV ad. Instead of the usual guff - "running footage"as my old pal Jerry Judge once put it - of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg's iconic 'ET' for Citroen's new ë-C4. Directed by Gary Freedman.
Publicis’ big Santander win has ripple effect in banking sector - More About Advertising
What's the betting that Santander UK ends up working with BBH? People were surprised when BBH declined to repitch for Barclays (below) after a 20-year relationship but now owner Publicis Groupe has landed Santander's global creative and media business, one of the biggest account moves of the year so far. At the same time Leo
Javier Bardem’s villain finds a soft side for Uber Eats UK - More About Advertising
Mother London's new Uber Eats ad stars Javier Bardem as a villain for whom world domination starts to feel like too much hard work. So what does he do? He orders an Uber Eats and settles down to enjoy a very unlikely TV show. It's the first in a series showing "iconic figures" embracing their