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Programmatic for sellers: Unit 4 - The impacts of data privacy regulation - Digiday
This lesson reviews the rapid development of data privacy regulations and is intended for those familiar with programmatic advertising and wanting to expand their understanding. In the EU, the stringent GDPR is the law of the land. In the U.S., California has led the data privacy charge with CCPA and its CPRA amendment. Other states, […]
Programmatic for sellers: Unit 3 - Understanding how programmatic CTV/OTT is sold - Digiday
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video advertising medium, focusing on various video formats and how they look and function. It is intended for those familiar with programmatic advertising and looking to expand […]
Programmatic for sellers: Unit 2 - Understanding the world of programmatic deals - Digiday
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — and is intended for those familiar with programmatic advertising and looking to expand their understanding. Understanding the context around programmatic […]
From FAST channels to co-viewing, CTV advertising will look different in 2024 - Digiday
John Vilade, head of sales, Premion In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year. However, advertisers still have not […]
How CTV advertisers leverage show-level data for programmatic success - Digiday
Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027. That level of […]