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Cardi B takes her signature attitude to Bobbie’s baby formula hotline - More About Advertising
She's pregnant with her fourth child and still has time to win Grammys and top the Billboard charts - plus she has a habit of going viral online. So Cardi B is the perfect spokesperson for Bobbie Baby's formula milk, as long as you can take a bit of attitude with your middle-of-the-night feeds. This
Penny drops for RCP and Interactive Investor - More About Advertising
"I think therefore ii" is what famed philosopher Rene Descartes didn't quite say but it's the new brand platform from agency RCP (Recipe of old) for Interactive Investor, Aberdeen Group's personal investment service. (Actually he said Cogito, ergo sum - but that would be a challenge.) II charges a flat monthly fee rather than a
T&P and TBWA\MCR win gold in Ocean Outdoor’s Digital Creative Competition - More About Advertising
T&P and TBWA\MCR were the big winners in Ocean Outdoor’s annual Digital Creative Competition for bold original ideas in Digital Out of Home (DOOH). The agencies won for The Times newspaper and the charity Prost8. Ginsters, Indeed, NHS Blood & Transplant and Department for Education are runners-up The six winners competing in two award categories
Whisky and cognac spread their horizons - More About Advertising
Luxury brands are suffering somewhat - why should they be different from everything else? - and drinks companies are seemingly trying to widen their repertoire in response. Even dear old scotch whisky is venturing 'Beyond Speyside.' So we have Pernod Ricard's Glenlivet with its new Jamaica edition (finished in Jamaica rum casks, the first of
CTV beyond the living room: The marketer's guide to expanding CTV to every screen - Digiday
TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time, […]