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The New Ad Tech Compass: How To Guide Media Performance With Precision | AdExchanger
In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams – often without the clarity or confidence they need to succeed. I believe […]
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess | AdExchanger
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]
Jamie Dornan dives in for Diet Coke - More About Advertising
Advertisers seem to be waking up to the realisation that entertainment doesn't hurt (let's face it, they've tried everything else) and here we have Diet Coke enlisting '50 Shades' actor Jamie Dornan, a keen cold water swimmer it seems, to demonstrate that a Diet Coke break last 8 minutes, in which time others can squeeze
S4 Capital and MSQ explore surprise tie-up - More About Advertising
Everybody's looking for deals among the embattled ad holding companies - WPP is top of the list - but out of left field comes a "combination" between Sir Martin Sorrell's S4 Capital and Peter Reid's MSQ. S4 has hit the buffers, now valued at just £140m after once reaching nearly £4bn, as its target tech