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The Environmental Protection Agency (EPA) is a federal agency charged with protecting the environment. The EPA is responsible for setting and enforcing standards to ensure that the environment is protected from pollution and other potential hazards. The EPA works to protect air, water, and land resources, while also promoting the development of sustainable technologies and practices. The agency is often in the news, as it works to set and enforce standards that help protect the environment from pollution and other potential hazards. Here you can find the latest news, articles, and videos from the EPA.
LePub is third agency in the dock for Cannes entries - More About Advertising
In Brazil, as we know, they take creative awards pretty seriously - to the extent it's said that you can't get any other work done in December as everyone is frantically completing their entries. So far this year following Cannes we've seen Omnicom's DM9 admitting to “errors in the production and submission” of its Grand
How Does an Agency CEO Use AI? - VideoWeek
Mediaplus UK is seeing a lot of value from using AI internally in how it frees up time previously spent on administrative tasks, which can instead be used for strategy, vision, and creative planning, says Celine Saturnino, the agency's CEO. And that applies to her own role too. Agency CEOs are under a lot of
12 Rules for Building a Different Kind of Brand Agency - cultbranding.com
Over 25 years ago, I stepped away from the traditional agency world. Not because I didn’t love the work—but because I didn’t love the model. I didn’t want to build something that looked like every other agency. I wanted to build something with soul, and with real strategic impact. So I wrote myself a manifesto—a set of rules to stay focused, human, and different. These 12 rules have shaped how I’ve served some of the most iconic cult brands—and they might just challenge how you think about partnerships, leadership, and brand-building. 1. Every client deserves the founder. Great brands are built through trust and vision—not handoffs. Founders bring unique passion, judgment, and accountability. You deserve nothing less. 2. Don’t work with toxic people. Yes, business is business. But culture is everything. No brand thrives in a relationship built on fear, ego, or politics. Protect the energy that fuels your team. 3. It’s about the right people. Not the biggest team. Not the flashiest office. The right minds—with aligned values and complementary strengths—will always outperform the biggest headcount. 4. Kill the clichés. Brands don’t become memorable by playing it safe. Words and images should challenge assumptions and command attention. Familiar is […]
IPA Pushes for Reforming "Outdated" Agency Pricing Models - VideoWeek
The advertising industry is approaching a "potential tipping point" over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). The report, entitled 'The Price Isn't Right: Why agencies should change the way they price', follows an IPA survey which found that only