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"The Future of News: What Does the Future Hold for the News Industry?" The news industry has been in a state of flux for the past few years, with traditional print media struggling to compete with digital media companies and the rise of technology. The industry is constantly evolving, with new models of journalism emerging to meet the changing needs of news consumers. The future of news will be characterized by a mix of traditional and digital media, with a focus on providing quality news and content. Traditional media outlets will continue to provide news and analysis, but they will be supplemented by digital media companies that specialize in providing personalized, targeted news and content. Social media platforms will also continue to play an important role in shaping the news landscape, with more people turning to them for their news needs. Data-driven journalism will become increasingly important, as news organizations use sophisticated algorithms to analyze large amounts of data and uncover insights. Artificial intelligence and machine learning will also be used to improve the accuracy and speed of news reports. The role of citizen journalists will continue to grow as more people turn to online sources for their news. Citizen journalists will be able to provide on-the-ground perspectives and context to news stories, giving readers a more informed view of the
PinkNews' Advertisers "Aren't Just There for Pride" - VideoWeek
Where broader publishers are looking to expand their network of advertisers, LGBTQ+ outlet PinkNews is leaning on a smaller pool of brands who "show up for the community", enabling the publisher to closely integrate advertising with editorial content. "The interesting thing about PinkNews
Identifying Data Signals That Work in CTV - VideoWeek
Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals often not passed by publishers. By sending impression data, view-through rates and brand safety and suitability signals, publishers can help smooth campaign activation. In this interview, Sturm discusses the reliability of geodata,
Creator Content on YouTube is Reaching Beyond Gen Z - VideoWeek
Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. However, the breadth of YouTube means advertisers need robust brand safety and suitability tools, allowing them to safely align themselves with contextually relevant content. In this interview, Shipp
17 Best Digital PR Agencies in the UK 2025 | Koozai
If you’ve noticed your brand not showing up as much in AI-generated results or you’re wondering how your competitors are always getting coverage in national media and top-tier websites, you’re not alone. With the rise of AI search tools and AI-generated content responses, being visible and memorable online has become more about brand signals, mentions […]