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SMO stands for "social media optimization." It is the process of using social media marketing techniques to increase the visibility of a website, business or brand. This is done by creating content that is engaging, sharable, and that can be found easily on social networks such as Facebook, Twitter, YouTube, and Instagram. The goal of SMO is to drive more traffic to your website and increase brand awareness. There are many different strategies that can be used to achieve this, including creating content that is relevant to your target audience, leveraging influencers in your industry, and managing your social media accounts to ensure they are updated regularly. By using these techniques, businesses are able to reach more people and increase their online visibility.
“I’m a heavy smoker. I go through two lighters a day.” ~ Bill Hicks Dear subscriber, Exaggeration works well in comedy. Copywriting – not so much. In fact, it will hurt your copywriting efforts quicker than Tyson hurt Spinks in ’88. Yup, exaggeration and big claims in your sales copy will set off […]