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Discover Latest #SMO News, Articles and Videos with Contenting
SMO stands for "social media optimization." It is the process of using social media marketing techniques to increase the visibility of a website, business or brand. This is done by creating content that is engaging, sharable, and that can be found easily on social networks such as Facebook, Twitter, YouTube, and Instagram. The goal of SMO is to drive more traffic to your website and increase brand awareness. There are many different strategies that can be used to achieve this, including creating content that is relevant to your target audience, leveraging influencers in your industry, and managing your social media accounts to ensure they are updated regularly. By using these techniques, businesses are able to reach more people and increase their online visibility.
Ads as entertainment: Willem Dafoe for Laphroaig and Kim Kardashian’s NikeSkims - More About Advertising
Some might remember Robert Carlyle trekking around the Highlands for Johnnie Walker in a (lengthy) award-winning campaign from BBH. Willem Dafoe is embarking on a similarly lengthy (although mostly studio-bound) effort for Suntory-owned Laphroaig, an Island malt with a distinctive smoky character. Which sets Dafoe off on a surreal ramble, produced by View Creative’s Valerie
MAA Ad of the Week: Spike Jonze for Gucci (runner-up NCA’s Quidco) - More About Advertising
Well this is a cop-out, a winner and a runner-up. But bear with us. Spike Jonze's new film showcasing designer Demma's new collection for Gucci is a mini-film (not that mini at 33 minutes) but it's well worth a watch - with Demi Moore and Ed Harris (as an unfeasibly smooth journo) among others. https://www.youtube.com/watch?v=Y7MgcDKBPpw