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Discover Latest #SMO News, Articles and Videos with Contenting
SMO stands for "social media optimization." It is the process of using social media marketing techniques to increase the visibility of a website, business or brand. This is done by creating content that is engaging, sharable, and that can be found easily on social networks such as Facebook, Twitter, YouTube, and Instagram. The goal of SMO is to drive more traffic to your website and increase brand awareness. There are many different strategies that can be used to achieve this, including creating content that is relevant to your target audience, leveraging influencers in your industry, and managing your social media accounts to ensure they are updated regularly. By using these techniques, businesses are able to reach more people and increase their online visibility.
Some Genres are Having a Tough Time Transitioning from Linear to BVOD - VideoWeek
While some genres of content are moving from linear TV to broadcaster video on-demand (BVOD) very smoothly, others are having a bumpier transition says Eleni Marouli, Head of Market Developments at Ofcom. Audiences are happy to log in to BVOD platforms for entertainment and drama programming for example, but live content like news isn't seeing
elEconomista.es: La IA debe potenciar nuestra creatividad y capacidad, no limitarla - Brian Solis
The financial daily elEconomista.es, hosted an interview, which just published today. The conversation explores how organizations can drive meaningful transformation through responsible AI, digital humanism, and human-centered innovation. “Corremos el riesgo de que la tecnología nos modele, en lugar de ser nosotros quienes configuremos cómo la utilizamos” “We run the risk of being shaped by technology, rather than us shaping how we use it.” “El humanismo digital enfatiza que la tecnología debe servir a las personas, y no al revés”...
Identifying Data Signals That Work in CTV - VideoWeek
Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals often not passed by publishers. By sending impression data, view-through rates and brand safety and suitability signals, publishers can help smooth campaign activation. In this interview, Sturm discusses the reliability of geodata,