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SMO stands for "social media optimization." It is the process of using social media marketing techniques to increase the visibility of a website, business or brand. This is done by creating content that is engaging, sharable, and that can be found easily on social networks such as Facebook, Twitter, YouTube, and Instagram. The goal of SMO is to drive more traffic to your website and increase brand awareness. There are many different strategies that can be used to achieve this, including creating content that is relevant to your target audience, leveraging influencers in your industry, and managing your social media accounts to ensure they are updated regularly. By using these techniques, businesses are able to reach more people and increase their online visibility.
Expert Interview Series: Part 12 Efficiently managing marketing operations, campaigns, and workflows in Marketo -with Miray V, Marketo Solution Architect and Sr. Marketing Operations Manager, Qualcomm. A marketing platform’s intuitiveness depends not only on its software features, which can be manifold yet misapplied, but especially on how well and smoothly those features align with a […]
In today’s rapidly evolving digital landscape, customers face the critical challenge of migrating from legacy technology to modern, agile solutions that can meet the demands of a competitive marketplace. Working with an experienced managed services provider, like Lumen, can help ensure that your modernization journey approach is straightforward, addressing needs before, during and after migration