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Discover Latest #SMO News, Articles and Videos with Contenting
SMO stands for "social media optimization." It is the process of using social media marketing techniques to increase the visibility of a website, business or brand. This is done by creating content that is engaging, sharable, and that can be found easily on social networks such as Facebook, Twitter, YouTube, and Instagram. The goal of SMO is to drive more traffic to your website and increase brand awareness. There are many different strategies that can be used to achieve this, including creating content that is relevant to your target audience, leveraging influencers in your industry, and managing your social media accounts to ensure they are updated regularly. By using these techniques, businesses are able to reach more people and increase their online visibility.
What is Programmatic Lead Generation and How Can it Transform Your B2B Marketing? - B2B Marketing Blog
Now that we are safely into 2025, let’s set off some more fireworks: Most traditional lead generation methods are ineffective. Here’s why. The B2B cosmos is filled with hundreds of thousands of competitors and choices. Prospects—battle-tested thanks to decades of shenanigans—are savvier. They can no longer be bothered by generic messaging or “opportunities” that seem […]
BETC brings welcome storytelling to moribund EV sector - More About Advertising
Who'd a thought it - an engaging EV ad. Instead of the usual guff - "running footage"as my old pal Jerry Judge once put it - of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg's iconic 'ET' for Citroen's new ë-C4. Directed by Gary Freedman.