News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Discover Latest #SMO News, Articles and Videos with Contenting
SMO stands for "social media optimization." It is the process of using social media marketing techniques to increase the visibility of a website, business or brand. This is done by creating content that is engaging, sharable, and that can be found easily on social networks such as Facebook, Twitter, YouTube, and Instagram. The goal of SMO is to drive more traffic to your website and increase brand awareness. There are many different strategies that can be used to achieve this, including creating content that is relevant to your target audience, leveraging influencers in your industry, and managing your social media accounts to ensure they are updated regularly. By using these techniques, businesses are able to reach more people and increase their online visibility.
elEconomista.es: La IA debe potenciar nuestra creatividad y capacidad, no limitarla - Brian Solis
The financial daily elEconomista.es, hosted an interview, which just published today. The conversation explores how organizations can drive meaningful transformation through responsible AI, digital humanism, and human-centered innovation. “Corremos el riesgo de que la tecnología nos modele, en lugar de ser nosotros quienes configuremos cómo la utilizamos” “We run the risk of being shaped by technology, rather than us shaping how we use it.” “El humanismo digital enfatiza que la tecnología debe servir a las personas, y no al revés”...
Identifying Data Signals That Work in CTV - VideoWeek
Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals often not passed by publishers. By sending impression data, view-through rates and brand safety and suitability signals, publishers can help smooth campaign activation. In this interview, Sturm discusses the reliability of geodata,
Redefining CCaaS Solutions Success in the Digital Era / Blogs / Perficient
With the advancement of technology, machine learning and AI capabilities in the customer care space, customer expectations are evolving faster than ever before. Customers expect smoother, context-aware, personalized, and generally more effective and faster experiences across channels when contacting a support center. This calls for a need to revisit and redefine the success metrics for […]
How to Communicate Site Migration to Clients - Moz
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for…
Brand Isn’t a Luxury — It’s a Multiplier - cultbranding.com
“It’s not fashionable these days to say that you want to put more effort towards brand and consumer sentiment because they’re harder to measure… And yet, if you don’t have that balance, you’re going to run into trouble sooner rather than later.”— Lena Waters, CMO of Grammarly There’s nothing I love more than hearing a B2B CMO champion top-of-funnel brand building — especially someone like Lena Waters, who helped guide Grammarly from a consumer-loved tool to a trusted enterprise solution. Grammarly didn’t just “add” a B2B offering — they expanded into it. And their strong brand awareness from years of consumer marketing made that transition significantly smoother. Lena gets something a lot of performance-minded marketers miss: Most of your future revenue doesn’t come from people in-market right now. It comes from the much larger group of out-of-market buyers — people who aren’t ready to act yet, but will be someday. If your brand is familiar and trusted when those buyers enter the market, your performance marketing suddenly works a lot harder. Lower acquisition costs, faster sales cycles, better close rates — all fueled by prior investments in the brand. That’s why Lena continues to invest in brand-building while scaling direct […]
Mascots in B2B: The Secret Weapon You’re Probably Ignoring - The Branding Journal
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if you’ve been paying attention, you’ll notice they’ve been quietly infiltrating the world of B2B. And the results are better than you think. From Salesforce’s Astro to Mailchimp’s Freddie, B2B companies are embracing…